Privacy Policy

Last updated: 9 October 2026

1. Introduction

Welcome to EspressoMachines.uk ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website.

2. Information We Collect

We collect minimal personal data to ensure our site functions efficiently:

  • Usage Data & Analytics: We use Google Analytics to collect information about how visitors interact with our site (e.g., pages visited, time spent on pages, referral sources, and device/browser details). IP addresses are anonymised.
  • Search Performance Data: We use Google Search Console to monitor aggregate search traffic and performance metrics.
  • Filter & Preference Data: Filter selections (e.g., budget, brand, automation type) are processed in real-time within your browser session to display relevant results and are not stored against your personal identity.

3. How We Use Your Information

We use the collected information to:

  • Operate, maintain, and optimise our espresso machine finder tool.
  • Understand aggregate traffic patterns and user preferences to improve our website experience.
  • Monitor technical performance and resolve issues.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies provided by Google Analytics to analyse website traffic.

Analytical/Performance Cookies allow us to recognise and count the number of visitors and see how visitors move around our website.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, declining cookies will not impact your core ability to filter and search for espresso machines on our site.

5. Affiliate Links and Third-Party Retailers

Our website contains affiliate links to third-party retailers, including Amazon.co.uk and other UK-based merchants.

When you click on an affiliate link to purchase a product, you will be redirected to the retailer's external website. Third-party retailers use their own tracking mechanisms (such as cookies) to attribute sales to our referral. We do not collect, store, or have access to your personal financial information, payment details, or purchasing history on third-party retailer sites.

6. Legal Basis for Processing (UK GDPR)

We process personal data under the following legal bases:

  • Legitimate Interests: To analyse aggregate user behavior to improve site performance, navigation, and product availability.
  • Consent: Where required for non-essential cookies (such as Google Analytics tracking cookies).

7. Data Sharing

We do not sell, trade, or rent your personal information to third parties. We only share aggregate, non-identifiable data with service providers (such as Google Analytics) for traffic analysis.

8. Your Data Protection Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

  • Request access to the personal data we hold about you.
  • Request correction or erasure of your personal data.
  • Object to or restrict the processing of your personal data.
  • Withdraw consent for cookies at any time via your browser settings.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at: hi@espressomachines.uk